SEO Tips from a Brand Agency in Los Angeles

10 Steps to Conquering the Latest Google Update

What is SEO? It is the power of being findable online at the right moment by the right person. ~ 4Stories Media

As a brand and marketing agency in Los Angeles, we know the importance of staying ahead of the curve, especially when it comes to SEO. Google's recent update might have shaken things up a bit, but fear not, fellow service businesses! This post will equip you with 10 actionable SEO tips to dominate search engine results.

1. Embrace User Intent: Google prioritizes content that truly satisfies a user's search intent.  Think beyond just keywords and focus on crafting content that directly addresses your target audience's needs.

2. Localize Your Strategy:  For service businesses like law firms, accountants, and dentists, location is key. Optimize your website with local keywords and ensure your Google My Business profile is complete and up-to-date.

3. Content is King (and Queen):  High-quality, informative content is still king (and queen) in SEO.  Publish blog posts, articles, and infographics that showcase your expertise and establish yourself as a thought leader.

4. Prioritize Mobile-Friendliness:  More and more searches happen on mobile devices. Ensure your website is mobile-responsive and offers a seamless user experience across all platforms.

5. Leverage the Power of Structured Data:  Structured data helps search engines understand your website's content better. Implement schema markup to improve your search result snippets and increase click-through rates.

6. Build Backlinks (the Right Way):  High-quality backlinks from reputable websites are still valuable for SEO. Focus on guest blogging on relevant industry websites and earning citations from local directories.

Backlinks make all the difference! Ask us HOW.

7. Internal Linking is Your Friend:  Don't underestimate the power of internal linking. Strategically link your webpages to each other to improve website navigation and user experience.

8. Optimize for Voice Search:  Voice search is on the rise.  Optimize your content with natural language and answer potential questions your target audience might ask with voice assistants.

*9.  Embrace E-A-T:  Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial for Google. Highlight your team's qualifications, industry awards, and positive client testimonials.

10. Track, Analyze, and Adapt:  SEO is an ongoing process. Utilize website analytics tools to track your progress, identify areas for improvement, and adapt your strategy based on data and performance.

Google's algorithms are ever-evolving - which might sound like a slight pain in the tuchus, but the changes are ultimately for the greater good. You can ensure your service business remains visible and relevant in search results and attracts new clients. Just remember, SEO is a marathon, not a sprint. Be patient, consistent, and data-driven, and you'll see your website climb the search engine ranks!

And, as always, if you need to get a jumpstart on your SEO efforts, Contact Us today!